President and chief financial officer Ryan Novaczyk has served New Perspective Senior Living for more than a decade. Ryan Novaczyk and his team work to provide active older adults with homes where they can feel comfortable and enjoy a full range of amenities. New Perspective Senior Living also brings a new perspective to its marketing and advertising, realizing that contemporary seniors maintain the same interests that marked their younger years. In 2017, New Perspective Senior Living drew positive attention for its ad campaign that celebrated the joys and challenges of aging in today’s world. The campaign consciously worked to break free of outmoded stereotypes of senior adults and the things they look for in long-term living communities. Instead of offering stock photos and a rote list of features, the New Perspective Senior Living approach was to bring in real seniors who described their personal experiences and their reasons for choosing the New Perspective Senior Living community. Residents in the campaign offered relatable stories about their wish to stay independent, to enjoy life on their own terms, and to build a life around learning, doing, and contributing. As the chief financial officer and president of New Perspective Senior Living, headquartered in the Greater Minneapolis Area, Ryan Novaczyk brings decades of experience in finance, marketing, development, and acquisition to his work. At New Perspective Senior Living, Ryan Novaczyk and his team serve several thousand older adults who have chosen to make one of the company’s more than 20 communities their home. Mr. Novaczyk is the recipient of awards for the quality of the New Perspective Senior Living communities. In 2017, he earned a nod from LeadingAge Minnesota, which named him one of the “50 for the Next 50.” This award honors people who provide leadership in the field of older adult services. Since 1967, LeadingAge Minnesota has served as the largest group of organizations dedicated to senior services in the state. In making its selections for “50 for the Next 50,” LeadingAge Minnesota leaders noted that they were looking for people in the process of transforming all aspects of senior living for the better, people who are obvious pioneers in the effort to help older adults stay active, engaged, and youthful by offering high-quality care and support across a broad range of communities and facilities. |
AuthorRyan Novaczyk - Senior Care and Housing Leader. Archives
December 2019
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