President and chief financial officer Ryan Novaczyk has served New Perspective Senior Living for more than a decade. Ryan Novaczyk and his team work to provide active older adults with homes where they can feel comfortable and enjoy a full range of amenities. New Perspective Senior Living also brings a new perspective to its marketing and advertising, realizing that contemporary seniors maintain the same interests that marked their younger years. In 2017, New Perspective Senior Living drew positive attention for its ad campaign that celebrated the joys and challenges of aging in today’s world. The campaign consciously worked to break free of outmoded stereotypes of senior adults and the things they look for in long-term living communities. Instead of offering stock photos and a rote list of features, the New Perspective Senior Living approach was to bring in real seniors who described their personal experiences and their reasons for choosing the New Perspective Senior Living community. Residents in the campaign offered relatable stories about their wish to stay independent, to enjoy life on their own terms, and to build a life around learning, doing, and contributing. Comments are closed.
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AuthorRyan Novaczyk - Senior Care and Housing Leader. Archives
December 2019
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